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The Story

The story of how we came to be, plus useful information about MGM Cosmetics.

Vogue1
Vogue2
Bazaar

Interview

WITH MGM MODELS CEO
MARCO SINERVO

1

What was the reason for you, as CEO of a leading modelling agency, to launch your own skincare line?

Healthy skin is an issue that has been important to me throughout my career as a model manager. We work with some of the world’s most successful models, and some of the biggest and most successful luxury, fashion and cosmetics brands. If a model’s skin is not in good shape, that can be a problem. There’s a chance that jobs have to be cancelled. Models have increasingly been experiencing skin problems in recent years. This is partly due to environmental factors, but the wrong skincare products are also often to blame.

2

CAN’T YOU JUST USE PHOTOSHOP TO RETOUCH THE PICTURES AFTER THE SHOOT? OR DO MODELS REALLY NEED PERFECT SKIN?

No, Photoshop is not enough. Clients only accept models who have perfect, glowing, beautiful skin. You can always tell when Photoshop has been used as the skin looks unnatural. When the pores aren’t visible, the viewer knows it’s been retouched.

3

AREN’T THERE ENOUGH SKINCARE LINES ON THE MARKET ALREADY? WHY MGM COSMETICS?

Yes, there are a huge number of skincare lines on the market – but many of these lines and their concepts have not been fully thought out or they are not user-friendly, for example because they are too highly dosed or because they do not work in combination with certain other products. Using such products without the requisite skincare expertise can lead to intolerances, congested skin and inflammation. In a good skincare line, the concentrations of active substances are carefully balanced and formulated so that good results can be achieved. A good skincare line should also cater to the different needs of different skin types. For instance, younger skin with a fairly high sebum production needs a lighter product, more mature skin needs a product with a higher lipid content. Even minor mistakes in a skincare routine can quickly and visibly manifest themselves on someone’s skin. That’s why we’ve taken special care to ensure that the various products in the MGM Cosmetics range – from cleanser to serum – perfectly complement and build on each other.

4

WHAT MAKES MGM COSMETICS SPECIAL?

MGM Cosmetics products are the result of over five years of research and development by renowned scientists and dermatologists. From the start, our aim was to develop a top-performing skincare range that nourishes the skin and leaves it looking more beautiful without irritating or overloading it. With regular use, the effect should be visible immediately after application – this means the skincare products can be used before photo shoots or shows when you need fast results. The ingredients contained in MGM Cosmetics meet the highest quality standards and originate from certified sources. What sets MGM Cosmetics apart is their highly effective formulations consisting of special active agents tailored to the needs of different skin types. Throughout the products’ development process, healthy skin was the clear priority – after all, only healthy skin can glow in flawless beauty.

Dior Kopie
Dior Kopie 2
Chanel
5

WHY DO SOME OF THE PRODUCTS HAVE SUCH A STRIKING IMMEDIATE EFFECT UPON FIRST USE?

In addition to hyaluronic acid, vitamins, powerful antioxidants, niacinamide and high-quality oils, some of our products contain high concentrations of immediate-effect agents such as spilanthol, Syn-Ake and Early Boost. This type of substance is characterised by its rapid, clearly visible effects. Spilanthol, produced from paracress extract, has a similar effect as Botox: it restricts the contraction of the muscles that cause expression lines. This way, it immediately reduces the appearance of facial lines. Another such agent is Syn-Ake – a dipeptide we use that has a similar effect to snake venom, also limiting muscle contraction. In addition to its immediate smoothing effect, it also refines pores, moisturises and boosts the skin’s elasticity.

6

THE USE OF FRAGRANCES IN COSMETICS HAS LONG BEEN A POINT OF CONTENTION. WHY DID YOU DECIDE TO USE THEM?

The concentration of the fragrances used in MGM Cosmetics is so low that it is extremely rare for them to trigger allergies, so you don’t have to deny yourself the pleasure of an enticing, fresh scent when using our products.

7

MANY PEOPLE ARE CONFUSED AND WONDER WHETHER THE PRODUCTS ARE JUST FOR MODELS. IS THAT SO?

The MGM Cosmetics range was originally developed for professional use, but it is ideal for anyone and everyone who wants perfect skin. It includes a broad range of skincare products to meet the needs of many different skin types and all age groups.

8

DOES MGM COSMETICS OFFER PRODUCTS WITH SPF?

Yes, our UV Protect Drops have an SPF of 30. You can apply them after your daily skincare routine or add a few drops to your daily moisturiser. You can adjust the dosing according to your skin type and the current UV rating.

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